This is a business idea that most entrepreneurs start with when they are just beginning out. One doesn’t need any prior experience to start this business. Not a lot of investment is needed to start this business as well.
Keep reading till the end to find out more information on the t-shirt printing business!
Steps To Starting A T-Shirt Printing Business
Here is a list of the steps to starting a T-shirt printing business of your own:
#1 Find A Niche
T-shirt businesses are always very popular, and hence the industry is also very competitive. The best way for a new business in this industry to grow a strong foundation will be to create t-shirts for specific niches like custom t-shirt printing.
Just making t-shirts with cool designs would not be enough in building up your business. It would for sure attract an audience, but not a loyal following. Hence, you would need to find a particular niche and then build your brand around it. To find the right kind of audience, you would need to do online research.
#2 Decide On How You Are Going To Produce
You need to perform effective audience research for choosing the type of t-shirts that you would want to produce. You need to know that sizing is very important. Some people prefer oversized shirts, while on the other hand, there are people who like fitted tees. You also need to consider the material as well. If your brand is sustainable then you would best provide organic cotton tees.
If you have the option then you can opt for a t-shirt printing machine – screen printing at home, as it is very easy to outsource that way.
If you are someone who has a popular screenprint design then you can use it to print your design on canvas bags, aprons, and even more as you start to expand your business.
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#3 Decide On Ways To Handle Inventory
Additionally, to the cost of printing, you would also need storage space for screen-printed shirts. Some t-shirt businesses have space for storing unsold shirts. There’s also a great need to pay for storage units or other off-storage units and spaces to store shirts for businesses.
When using a print-on-demand, you would not need to worry about any inventory because the vendor prints each shirt individually and there’s no need whatsoever to store the printed t-shirt.
#4 Set The Correct Price
The quickest way of choosing the cost for t-shirt printing is doubling the cost of the production and materials. For instance, if you spend two hundred dollars for making twenty shirts. The cost per production is going to be ten dollars. If you double it then the price of each shirt is going to be twenty dollars. This is the approach that you would want to use – but this may not be the best pricing approach.
Before setting up a price, you would want to buy the other t-shirts in your niche. Doing so will ensure that you get an idea of how much the customers are willing to pay.
#5 Decide Where You Are Going To Sell Your T-Shirts
Many new t-shirt businesses make their start online and that is also effectively the right thing to do so! E-commerce is very trendy and creates opportunities for businesses to easily market their products and services to people. While that is still a great way to market, you could also try connecting with the customers and meet them at comic cons, or even showcase and sell your wares at local retail stores.
#6 Do A Marketing Plan
The magic of t-shirts is that every customer who purchases your product and wears them is also a walking ad for your business. Branding is very important when you want to stand out amidst the competition. Your brand is ultimately what is going to set your business apart and also aid you in developing a great reputation for your t-shirts.
You would also need a great content marketing strategy to promote your business.
#8 Start With Designing Your T-Shirts
You also would need to know where, who, what, or even when about your t-shirt business. There are a lot of different approaches that you can take to design your t-shirts. You could either hire a designer or design them on your own.
Copyright is another factor that you should consider, especially if your designs or brand relies on another popular product to get attention. You want everyone purchasing your product to have a positive experience and should be careful in the way you design your company’s tees.
#9 Customer Service
This is albeit one of the most time-consuming but certainly an important part of running a t-shirt business. Your customers are always going to have questions regarding your products and you need to have the right answers ready.
You also need to create a very easy-to-use website for easy promotion and selling of your business. You would better write down all ideal FAQs and buying instructions for your customers – before starting with building your site.
#10 Start Up Your Business
After you are done following these steps, you will know exactly how much effort goes into building a design from just an idea. You will then have a solid marketing plan for reminding you what platforms you should post and advertise on.
All In All,
That was all for information regarding starting a t-shirt printing business. If you are going to go on this new venture then I wish you all the luck! Thank you for reading up till here. I hope you found the information useful.
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